Tag Archives: Brands

How Businesses Can Benefit from Foursquare

Posted on October 24, 2010 by bethanyallenperez

I’ll be honest – when I first heard about Foursquare, I really thought it was a fad that people would find interesting at first, but would quickly go the way of the dodo. I mean, who cares if your friend … Continue reading →

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The Great Gap Fiasco

Posted on October 21, 2010 by bethanyallenperez

Wow, if there was ever an opportunity to see the power of social media over a brand, this recent debacle with Gap and their attempt to change their logo would be the perfect example. The new design only lasted one … Continue reading →

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I’m a Fan of Guerrilla Marketing

Posted on October 8, 2010 by bethanyallenperez

I can’t help it, I love guerrilla marketing! You may not agree with me and that’s OK, but if it’s done well, it can be clever, fun, entertaining, and most importantly memorable. These inexpensive, small-scale exploits can create big impact … Continue reading →

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