- Absolut
- AdMob
- Advertising
- Amazon
- Apple
- Blog
- Branding
- Brands
- Business
- Buzz
- Career
- Communication
- Coupons
- Customer Reviews
- Disney Pixar
- Emergine Media
- Emerging Media
- Epicurious
- Feeback
- Foursquare
- Gap
- Google Instant
- Groupon
- Grouspawn
- Guerrilla Marketing
- iAd
- Marketers
- Marketing
- Mashable
- Mobile Advertising
- Netflix
- Networking
- Online Dating
- Online Shopping
- Privacy
- Retargeting
- Search Engine Optimization
- Social Media
- Social Meida
- Social Networking
- The Gap
- UNICEF
- Wikipedia
- Wikis
- Yelp
- Zappos.com
Author Archives: bethanyallenperez
How Businesses Can Benefit from Foursquare
I’ll be honest – when I first heard about Foursquare, I really thought it was a fad that people would find interesting at first, but would quickly go the way of the dodo. I mean, who cares if your friend … Continue reading
A Little Privacy, Please
Is public broadcasting of your personal information on the Internet now the norm? Should you no longer expect a certain amount of privacy when you get online? Can we now fully expect that when we post something on Facebook or … Continue reading
The Great Gap Fiasco
Wow, if there was ever an opportunity to see the power of social media over a brand, this recent debacle with Gap and their attempt to change their logo would be the perfect example. The new design only lasted one … Continue reading
Mobile is Essential
Mobile marketing is extremely hot right. Of course, most marketers are aware of this and I am not stating anything revolutionary here, but I was surprised to see some new numbers come out that predict that U.S. ad spending will … Continue reading
The Power of Consumer Reviews
I am just one of those people. I cannot make a purchase, visit a restaurant, or even choose a recipe without reading every review out there online. I use sites like Amazon, Yelp, and Epicurious because they tell me what … Continue reading
Posted in Uncategorized
Tagged Amazon, Customer Reviews, Epicurious, Feeback, Marketing, Yelp
1 Comment
I’m a Fan of Guerrilla Marketing
I can’t help it, I love guerrilla marketing! You may not agree with me and that’s OK, but if it’s done well, it can be clever, fun, entertaining, and most importantly memorable. These inexpensive, small-scale exploits can create big impact … Continue reading
Posted in Uncategorized
Tagged Absolut, Brands, Emergine Media, Guerrilla Marketing, Mashable, UNICEF
4 Comments
Wiki What, Wiki Who?
One of the latest new trends in online socialization I am investigating is the use of corporate wikis. Of course, everyone is familiar with Wikipedia, the online collaborative of articles written by authors from around the world, but the use … Continue reading
Grouspawn, Are You For Real?
I recently posted about my love of Groupon, and last week CEO, Andrew Mason launched the new online dating side of his empire, Grouspawn. Despite being happily married, I couldn’t resist digging around in this site a bit to see … Continue reading
Posted in Uncategorized
Tagged Emerging Media, Groupon, Grouspawn, Online Dating, Social Media
3 Comments
I Didn’t Forget About You, Linkedin
Since I have already discussed the other two major social networking powerhouses, it didn’t feel right to neglect the professional/business side of the social media family, Linkedin. I’m not going to lie, I don’t love my job. I do realize … Continue reading
Is Anyone Out There (Who Wants to Read my Blog)?!
Creating buzz about a blog is no easy job, as evident by my amount of readers (sigh…). With nearly 100 million blogs currently in existence and growing, how can I possibly break through the clutter and get my voice heard?! … Continue reading
Posted in Uncategorized
Tagged Blog, Buzz, Emerging Media, Networking, Search Engine Optimization, Social Media
2 Comments
Modern Media 